Creative Team
The conceptual design of the Estonian pavilion is the brainchild of people from three companies considered the best in the country. Identity specializes in marketing concepts and graphic design and Ruumilabor in product design and interior architecture; Allianss Arhitektid is an architecture office. The Estonian pavilion concept evolved out of the winning entry in a competition. The creative process was built on unique teamwork, a fusion of disciplines and deconstruction of professional boundaries. The synergy created as a result led to a work that is sui generis.
The authors are Illimar Truverk, Ionel Lehari, Andres Labi and Janno Roos.
And the co-authors are Priit Hamer and Kristian Paljasma.
As the competition entry materialized into an actual object, the team of designers was expanded into a creative team with the addition of co-authors.
- Website: Newton Marketing
- Singing Saturdays: Ants Lusti and Veronika Portsmouth
- Film programme: Catapult Films
- Staff fashion: Jaana Varkki
- Piggy banks made possible with the assistance of Jaanus Meri.
- Project managers: Piret Lankots, Allan Kompus, Egle Raudvee and others
ABOUT IDENTITY:
Founded in 2002, Identity is a creative agency specializing in strategic design and branding.
Identity helps companies define their market advantages and forge a signature style distinct from the competitors, enticing and effective advertisement for itself. Creating and developing dynamic brands, generating trust in the organization, its partners and the target market, Identity is capable of establishing brands that are successful in international markets. Identity is a strategic partner in creating and developing a corporate philosophy and identity for its clients.
About Ruumilabor
Ruumilabor OÜ is a creative agency established in 2004 by interior architects Janno Roos and Andres Labi. The company specializes in interior architecture and product design. Our work to date includes interiors for hotels, designer office environments, official areas for government agencies, many cafes and restaurants in Estonia and abroad. In the field of product design, Ruumilabor’s designers have been recognized by the Estonian Society of Interior Architects (annual prize 2009) and the Estonian Association of Designers. A number of the products we have designed have gone into production in Estonia. Our strength is our diverse experience in creating unique design solutions. Today, Ruumilabor OÜ is regarded as one of the most distinctive interior architecture offices in Estonia.
About Allianss Arhitektid
Allianss Arhitektid was founded in Tallinn in 2009 by three acclaimed architecture firms: Arhitektuuriagentuur, Urban Mark and Agabus, Endjärv & Truverk Arhitektid. We are the largest architectural firm in Estonia in terms of the number of architects. Our aim is to offer high-quality solutions ranging from blueprints to interior architecture solutions along with the diversity and project management capability that only a large firm can deliver.